On almost every marketing project we undertake our customers believe they are the experts and know everything there is to know about their business.
We do not try to disabuse them of this but we do often pose a number of additional questions e.g.
- how do your customers perceive you?
- who do they see as your competitors?
- why do they buy from you?
If you cannot answer these and other questions based on properly gathered feedback from your customers rather than just on a hunch - do you really know your own business?
