4sight Survey Results

The results of the 4sight survey are now available as a download here.

Amongst the interesting feedback the survey revealed that:

• Only 30% of respondents survey their customers on an annual basis. 60% survey them occasionally or never.
• Email was the most popular methodology used by 35% of respondents whilst on-line surveys were used by 17%.
• 43% of respondents said that feedback from their customer survey was either important, very important or critical to the development of their business strategy.