Using On-Line Surveys in Different Ways

Using Customer Surveys to identify new business opportunities is something I have written about before and you can download an article from www.4sightsurveys.co.uk . We are currently involved in two other projects to help our clients shape and develop their offer to specific market sectors.

One client a Housing Association wants to share the significant benefits it has gained from an in-house developed software solution with other members of the housing community. The Chief Executive will be contacting his peers and inviting them to visit a specially developed website where they can learn more about the benefits achieved. On the site they will have the opportunity, through an on-line survey 4sight has developed, to provide feedback and to indicate whether they would like to become involved in the initiative.

A second client has booked a small additional stand at an exhibition in order to gather feedback from attendees on new services it is proposed to offer. Again an on-line survey will be used giving attendees the opportunity to participate on the day or later in the week from home or office.

Will let you know how successful these new initiatives are.

Gathering feedback at an Exhibition

We shall be at Sustainability Live next week (19-21 May 2009) at the NEC where one of our clients - NLS - is gathering market information on a stand in the IWEX Hall using a survey developed by 4sight.

This is the first time we have used a survey in this context but we believe it is great opportunity to gather contacts and learn more about their needs.