Getting the Benefits of Hindsight

Several 4sight clients have now undertaken on-line Customer Surveys for the third year running and are reaping benefits from the analysis of 3 years information on customer needs and perceptions.

It can often be hard to justify your first survey particularly if you are also planning other major marketing spend e.g a re-branding. However, how will you be able to measure the success of your new marketing activities in changing perceptions etc. if you do not know what the starting point was?

Implement your first survey now and not only will it give you valuable information to drive your activities today but also in years to come you will have data on which to review the effectiveness of your marketing on an on-going basis.

Key Words

Finding out how people search for the products and services you supply on the web is an important element of Search Engine Optimisation.

At 4sight we have started to introduce a question on web searching into our customer surveys and this has already given our customers new insights into the key words and phrases they should include when optimising their sites.

There is an excellent article on Key Words by Gareth Edwards an e-marketing specialist at the National B2B Centre http://www.nb2bc.co.uk/articles/marketing_online/?id=163 .

Try out some of the techniques mentioned here and I am sure you will see an impact on the performance of your website.