Just completed a client project looking at the training market in the UK. Clearly like much of the UK economy this market has been hit by recession but, by looking at the needs and drivers of different industry segments it is still possible to identify real areas of business opportunity.
This must be case for many sectors - those companies that are prepared to properly assess and understand the opportunity and then tailor their solution to meet customer needs are able to develop profitable businesses in markets which others have written off.
It is very easy to write off a whole industry sector based on a single piece of information yet you may not need to dig very deep below the surface to find real nuggets of opportunity.
