Maintaining a presence on the various channels whether it be Facebook, Linkedin, Google+, Twitter or some of the smaller more focused networks is becoming a significant overhead for businesses. It is likely that some will fall by the wayside over time and others will become more relevant to businesses, but what should the strategy be until this happens.
In my view companies cannot afford to miss out on the opportunities presented by these channels however it is important that each is used in the most appropriate way with messages being tailored to the medium. It is becoming increasingly frustrating to come across the same material presented as a blog, tweet, status update across different media. My reaction is to ignore or even block these messages.
Your time will be well spent in tailoring your message to the audience you are addressing. Your comments, blogs tweets etc will be better received and your on-line reputation will grow and along with it your business.
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