New Email Campaign

Just finalising the copy for a new emailer campaign to promote 4sight surveys.

A good friend has come up with a great summary of what a customer survey can do for a business:

• Assess: why customers buy from them
• Reveal: how they can better meet and exceed customer expectations
• Maximise: the value of their relationships

We will build on this for our next campaign!

Welcome to 2011!

Many businesses are unsure what 2011 will bring. Has an upturn started already? How fast will the economy recover? What are the chances of a double-dip?

Whilst of course we have to take account of the economic environment in our planning, to what extent should it really be impacting what we do on a daily basis:

Whatever the situation, all businesses still need to focus marketing on the fundamentals:

• Ensure they understand and meet the needs of customers
• Have on-going plans for finding new customer opportunities
• Have in place programmes to maintain regular contact with customers
• Know who their competitors are and how they compare
• Be vigilant in monitoring changes in the market
• Retain the flexibility to respond to change and seize new opportunities

The economic environment may impact exactly how you do this but ignore any of them at your peril.