For many people in business New Year is a time for reviewing progress and setting new objectives. My business year end is March so the time for setting new targets is still three months away. But do we need to be driven by diary dates or time periods? There is never a wrong time for reviewing what we are doing, considering new opportunities, changing our plans and setting new targets.
Of course we need to give time for any plans to have an impact but this is something we can take on board in the review process.
The time for a re-think can be driven by a number of factors - how well the business is performing, competitor activity, changes in the customer base, internal changes in your business, new technology... to name just a few.
The market does not change on an annual basis and there is no reason why your business should.
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