I recently changed supplier for an important service and was
initially extremely happy with the information provided, the price and the service
offered by my new supplier. Just as the
changeover was about to happen I discovered that one important piece of
information had not been passed on and that in fact, the transition was more
complicated than I had anticipated. This
has left me with negative feelings about my new supplier, not a good way to begin
a relationship.
Clearly my new supplier wanted to impress me with the benefits
of switching to their service but, by not informing me of potential downsides at
the right time they now have left themselves with an uphill battle in building
a positive relationship. If I had known
all the information up-front I would still have switched and would be feeling
much more positive about my decision.
There is nothing to be gained and a lot to lose by not
giving your customers all the information they need to take an informed
decision. It is never worth trying to
pull the wool over your potential customers’ eyes - when they do find out, and they will, the
repercussions will always be negative for your business.
