At 4sight we have started to introduce a question on web searching into our customer surveys and this has already given our customers new insights into the key words and phrases they should include when optimising their sites.
There is an excellent article on Key Words by Gareth Edwards an e-marketing specialist at the National B2B Centre http://www.nb2bc.co.uk/articles/marketing_online/?id=163 .
Try out some of the techniques mentioned here and I am sure you will see an impact on the performance of your website.
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